The Mahashivratri Event is one of the biggest events hosted at the International Art of Living Ashram, Bangalore (IN). Thousands of people gather to pray to Lord Shiva, an extremely revered Hindu God.

While at Bikham IT, I was the single point of contact for the country-wide awareness campaign that reached millions of people. I was involved in working with professional video editors, drone teams and content editors, and really smart ones at that. The campaign was a huge success. We overshot our estimated reach by over 300 percent. The 3-week-long campaign included a plethora of videos, engagement-targeted Facebook posts and important dates.